Hans Neuburg

 

 

Swiss mod­ernist graphic designer Hans Neuburg (1904 – 1983) is one of the pio­neers of the Inter­na­tional Typo­graphic Style along with Brock­mann, Crouwel, Aicher, Hof­mann, Casey.

‘Hans Neuburg was born in 1904 In Grulich, Austria-Hungary (Today Czechoslovakia). He studied at Orell Füssli Art Institute in Zurich, Switzerland. In 1928, Neuburg becomes copywriter/designer for the Max Dalang advertising agency in Basel and Zürich and meets Max Bill, Herbert Matter and Anton Stankowski. From 1932-1936 he becomes advertising manager for the Jean Haecki Import in Basle and is editor for “Industriewerbung” magazine. He started his own design studio in Zürich in 1936, specializing in advertising and exhibition design. His clients included Mustermesse Basle and the International Red Cross. He designed several exhibitions such as the Swiss National Expo (1939), the Swiss contribution to the Prague World Fair (1945) and the Brussels Expo (1958). He was a co-founder and co-editor (1958-1965) of “Neue Graphik” magazine with Richard Paul Lohse, Joseph Müller-Brockmann and Carlo Vivarelli. In 1962 he became director of the Gewerbemuseum in Winterhur and taught at the Hochschule fur Gestaltung in Ulm (1963) and the Carlton University in Ottawa. He is the author of several books such as Moderne Werbe- und Gebrauchs-grafik (1960), Graphic design in Swiss Industry (1965), Publicity and Graphic design in the Chemical industry (1967) and Conceptions of International Exhibition (1969).’ — via web source