Ladislav Sutnar was born in Pilsen, Czechoslovakia on november 9, 1897. He was educated in Prague. In 1939 he traveled to New York as an exhibition designer for the Czech Pavilion at the World’s Fair. Due to the war he ended up staying in New York and was later hired by Sweet’s Catalog Service. It was here along with Sweet’s research director K Lonberg Holm that Sutnar would produce a body of work that would help to lay the foundation of information design as we know it today.
Ladislav Sutnar’s contributions to information architecture are milestones, not only in graphic design history, but in the development of design for the public good. The graphic systems he created for a range of American businesses clarified and made accessible vast amounts of complex, usually ponderous, information and transformed routine business data into digestible units. Before most designers — including the Swiss rationalists — had focused on the need for information organisation, Sutnar was in the forefront, driven by the quintessential Modern belief that good design applied to quotidian products has a beneficial, even curative, effect on society. —via http://www.eyemagazine.com/
References and More Information: http://www.sutnar.cz/index_en.html http://www.aiga.org/medalist-ladislavsutnar/ http://www.designboom.com/history/sutnar.html