Geoff McFetridge’s stylized paintings of figures and hands in patterned formations have their roots in the synergy between his fine arts practice and prolific career as a graphic designer. Working in a simple palette of grays, blues, whites, and pinks, he places his subjects in humorous and everyday scenarios. “Art for me has always equated to invention, and I am drawn to images. So when you are inventing images the world starts to melt and become something to manipulate,” McFetridge has said of his parallel practices. “Design language, which has a relationship with abstraction, is very accessible to me. My paintings are as much rooted in logos as they are in art history.” Beginning with drawings, he composes his paintings from simple geometric shapes and flat two-dimensional planes of color, so that they resemble advertisements, signs, maps, and other designed elements from the urban environment.
text via artsy.net more on this work via iconolo.gy