The New Typography, the series of articles looks at the key developments in each era and presents designs from the movement´s leading designers.
»Typography is a tool of communication. It must be communication in its most intense form.« Today of course this dictum is taken for granted, but back in 1923 when it was formulated by the Bauhaus maestro László Moholy-Nagy, it was explosive stuff. The first halting steps towards such a “New Typography” were taken almost precisely 100 years ago – and that is reason enough to take a look back at these fundamental changes in this new series.
Starting with novum 06.17 Patrick Rössler, professor of communication sciences, will take a look at functional graphic design and the concept of New Typography. Next in this series of articles: The catalyst – the Bauhaus (07.17); The international movement – the »Ring neue Werbegestalter« (08.17); The national offensive – »Ring” centres in Germany (09.17); The »neue Frankfurt« – a city invents itself (10.17); Central Germany – out of the metropolis into the province (11.17); Defying NS stupidity – an idea lives on (12.17). The introductory article can be found in novum 06.17