London graphic design studio Spin has worked with BBC Creative to design an animated and printed poster campaign, and a website for the BBC’s typeface, BBC Reith. Aimed at promoting the typeface and its inherent values among BBC staff, the campaign celebrates Reith’s different qualities and variety of styles in a collection of impactful moving posters. For example, one poster highlights its global adaptability for every language; others show how it can be used in a light weight, or a sans serif; and one conveys its balance of style and functionality. -@ via It’s Nice That