Google releases a new set of best practices, that will start factoring user experience into its search results, as well as the top stories, feature in mobile search. Google is no longer just optimizing for information that’s closest to your keywords, but optimizing for a more delightful web. Intuitive, user-friendly page design is about to become even more important.
The new ranking factor will combine quantifiable metrics related to speed, responsiveness, and visual stability with other criteria like mobile-friendliness, safe browsing, https, and no intrusive pop-up windows in order to provide a more well-rounded picture of a web page’s UX.