Glasgow-based studio Freytag Anderson was commissioned by COCO Chocolatier to create a new identity that would represent their own unique space in a competitive industry.
To strengthen this positioning, we created a visual language based on a gallery concept. Each COCO product is wrapped in specially commissioned original artwork, displayed like installations in a ‘white cube’ setting. Minimal labels become gallery captions framed within the artwork.
To acknowledge ‘The Art of Chocolate’ in an authentic way, we felt it crucial to credit individual artists and artworks front and centre on the product. The rear label provides additional information about the artist, with a link to a dedicated bio page on the COCO website.
COCO Chocolatier is a collaborative canvas for artisans and artists alike; those who dare to disrupt, innovate and inspire. This is where creativity and cocoa collide. There is no compromise on style or substance.