{"id":4058,"date":"2012-03-24T09:02:12","date_gmt":"2012-03-24T08:02:12","guid":{"rendered":"http:\/\/deconstructed.org.uk\/DeBlog\/?p=4058"},"modified":"2024-06-02T14:02:01","modified_gmt":"2024-06-02T13:02:01","slug":"alex-steinweiss-inventor-of-album-cover-art","status":"publish","type":"post","link":"https:\/\/blog.ivetakrajcirova.com\/?p=4058","title":{"rendered":"Alex Steinweiss, inventor of album cover art."},"content":{"rendered":"<p><!--more--><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/Alex-Steinweiss-007.jpg\" alt=\"\" width=\"460\" height=\"276\" class=\"alignnone size-full wp-image-4081\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/Alex-Steinweiss-007.jpg 460w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/Alex-Steinweiss-007-400x240.jpg 400w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/013.jpg\" alt=\"\" width=\"370\" height=\"370\" class=\"alignnone size-full wp-image-4059\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/013.jpg 370w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/013-150x150.jpg 150w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/037.jpg\" alt=\"\" width=\"370\" height=\"370\" class=\"alignnone size-full wp-image-4060\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/037.jpg 370w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/037-150x150.jpg 150w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/049.jpg\" alt=\"\" width=\"370\" height=\"370\" class=\"alignnone size-full wp-image-4061\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/049.jpg 370w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/049-150x150.jpg 150w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/083.jpg\" alt=\"\" width=\"370\" height=\"370\" class=\"alignnone size-full wp-image-4062\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/083.jpg 370w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/083-150x150.jpg 150w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/088.jpg\" alt=\"\" width=\"370\" height=\"370\" class=\"alignnone size-full wp-image-4063\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/088.jpg 370w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/2012\/03\/088-150x150.jpg 150w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/p>\n<p>It was in 1939, while designing ads for Columbia Records, Alex Steinweiss ( first art director at Columbia Records ) suggested adding art to the company&#8217;s 78 releases, which were then generally sold in heavy paper and, for multiple-record sets, packaged in plain, book-like binding. The company took a chance on his idea\u2014to replace the standard plain brown wrapper with an eye-catching poster-like illustration\u2014and increased its record sales eightfold in mere months. The album cover art was born.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[489,184,176],"class_list":["post-4058","post","type-post","status-publish","format-standard","hentry","category-graphic-design","tag-album","tag-alex-steinweiss","tag-cover"],"_links":{"self":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/4058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4058"}],"version-history":[{"count":20,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/4058\/revisions"}],"predecessor-version":[{"id":9467,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/4058\/revisions\/9467"}],"wp:attachment":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}