{"id":7946,"date":"2018-02-24T08:24:21","date_gmt":"2018-02-24T07:24:21","guid":{"rendered":"http:\/\/deconstructed.org.uk\/DeBlog\/?p=7946"},"modified":"2018-02-24T08:24:21","modified_gmt":"2018-02-24T07:24:21","slug":"celebration-of-bbcs-typeface-bbc-reith","status":"publish","type":"post","link":"https:\/\/blog.ivetakrajcirova.com\/?p=7946","title":{"rendered":"Celebration of BBC\u2019s typeface, BBC Reith."},"content":{"rendered":"<p><!--more--><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ivetakrajcirova.com\/DeBlog\/wp-content\/uploads\/spin-bbc-reith-typeface-campaign-graphic-design-itsnicethat-balance.gif\" alt=\"\" width=\"724\" height=\"965\" class=\"alignnone size-full wp-image-7947\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ivetakrajcirova.com\/DeBlog\/wp-content\/uploads\/spin-bbc-reith-typeface-campaign-graphic-design-itsnicethat-4.gif\" alt=\"\" width=\"724\" height=\"965\" class=\"alignnone size-large wp-image-7948\" \/><\/p>\n<p>London graphic design studio <a href=\"http:\/\/spin.co.uk\/work\/bbc-reith\">Spin<\/a> has worked with BBC Creative to design an animated and printed poster campaign, and a website for the BBC\u2019s typeface, BBC Reith. Aimed at promoting the typeface and its inherent values among BBC staff, the campaign celebrates Reith\u2019s different qualities and variety of styles in a collection of impactful moving posters. For example, one poster highlights its global adaptability for every language; others show how it can be used in a light weight, or a sans serif; and one conveys its balance of style and functionality. -@ via It&#8217;s Nice That<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[273,1305,1304,201],"class_list":["post-7946","post","type-post","status-publish","format-standard","hentry","category-design","tag-bbc","tag-bbc-reith","tag-spin","tag-typeface"],"_links":{"self":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/7946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7946"}],"version-history":[{"count":2,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/7946\/revisions"}],"predecessor-version":[{"id":7950,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/7946\/revisions\/7950"}],"wp:attachment":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}