{"id":8878,"date":"2020-07-10T07:30:57","date_gmt":"2020-07-10T06:30:57","guid":{"rendered":"http:\/\/deconstructed.org.uk\/DeBlog\/?p=8878"},"modified":"2020-07-10T07:30:57","modified_gmt":"2020-07-10T06:30:57","slug":"coco-chocolatier","status":"publish","type":"post","link":"https:\/\/blog.ivetakrajcirova.com\/?p=8878","title":{"rendered":"Coco Chocolatier"},"content":{"rendered":"<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ivetakrajcirova.com\/DeBlog\/wp-content\/uploads\/branding-coco-feature-805x568-1.jpg\" alt=\"\" width=\"720\" height=\"508\" class=\"alignnone size-full wp-image-8879\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-feature-805x568-1.jpg 720w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-feature-805x568-1-400x282.jpg 400w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-feature-805x568-1-299x211.jpg 299w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-feature-805x568-1-700x494.jpg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ivetakrajcirova.com\/DeBlog\/wp-content\/uploads\/branding-coco-01-805x572-1.jpg\" alt=\"\" width=\"720\" height=\"511\" class=\"alignnone size-large wp-image-8880\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-01-805x572-1.jpg 720w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-01-805x572-1-400x284.jpg 400w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-01-805x572-1-299x212.jpg 299w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-01-805x572-1-700x497.jpg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ivetakrajcirova.com\/DeBlog\/wp-content\/uploads\/branding-coco-03-805x805-1.jpg\" alt=\"\" width=\"720\" height=\"720\" class=\"alignnone size-large wp-image-8881\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-03-805x805-1.jpg 720w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-03-805x805-1-400x400.jpg 400w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-03-805x805-1-150x150.jpg 150w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-03-805x805-1-299x299.jpg 299w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-03-805x805-1-700x700.jpg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ivetakrajcirova.com\/DeBlog\/wp-content\/uploads\/branding-coco-02-805x805-1.jpg\" alt=\"\" width=\"720\" height=\"720\" class=\"alignnone size-large wp-image-8882\" srcset=\"https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-02-805x805-1.jpg 720w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-02-805x805-1-400x400.jpg 400w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-02-805x805-1-150x150.jpg 150w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-02-805x805-1-299x299.jpg 299w, https:\/\/blog.ivetakrajcirova.com\/wp-content\/uploads\/branding-coco-02-805x805-1-700x700.jpg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Glasgow-based studio Freytag Anderson was commissioned by <a href=\"https:\/\/cocochocolatier.com\">COCO Chocolatier<\/a> to create a new identity that would represent their own unique space in a competitive industry.<\/p>\n<p>To strengthen this positioning, we created a visual language based on a gallery concept. Each COCO product is wrapped in specially commissioned original artwork, displayed like installations in a \u2018white cube\u2019 setting. Minimal labels become gallery captions framed within the artwork.<\/p>\n<p>To acknowledge \u2018The Art of Chocolate\u2019 in an authentic way, we felt it crucial to credit individual artists and artworks front and centre on the product. The rear label provides additional information about the artist, with a link to a dedicated bio page on the COCO website.<\/p>\n<p>COCO Chocolatier is a collaborative canvas for artisans and artists alike; those who dare to disrupt, innovate and inspire. This is where creativity and cocoa collide. There is no compromise on style or substance.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[928,1468,856],"class_list":["post-8878","post","type-post","status-publish","format-standard","hentry","category-graphic-design","tag-artists","tag-artworks","tag-branding"],"_links":{"self":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/8878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8878"}],"version-history":[{"count":1,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/8878\/revisions"}],"predecessor-version":[{"id":8883,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=\/wp\/v2\/posts\/8878\/revisions\/8883"}],"wp:attachment":[{"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ivetakrajcirova.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}