Armin Hofmann (b.1920) was one of the leading figures in what is known as the Swiss Style of graphic design. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design). He is well known for his posters, which emphasised economical use of colour and fonts, in reaction to what Hofmann regarded as the “trivialisation of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art. His contribution to graphic design in the second half of the 20th century was to demonstrate the importance of a graphic language based on consistent, rational principles. This visual discipline is apparent in Hofmann’s own work and within this book ‘Graphic Design Manual’ in which he identifies the fundamental requirements for a basic course in graphic design.
© via graphicmagazine.com